Instagram: A gimmick or a serious reputation builder in the airline business?
The purpose of the research is to shed light on the interrelatedness between Instagram and corporate reputation on the one hand and customer service expectations on the other. A conceptual model is proposed to be tested in the context of the civil aviation economy. A national flagship airline compan...
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| Other Authors: | , , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23345 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23345 |