Marketing Plan: Sentir Aveiro

The aim of this master thesis was the elaboration and development of a marketing plan for the tours company, Sentir Aveiro. Its main objectives were increase the company’s sales and its brand awareness. Besides these, increase the number of international partnerships and online comments and reviews...

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Detalhes bibliográficos
Autor principal: Graça, Ana Margarida Costa Barroca da (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10071/15690
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15690