Marketing Plan: Sentir Aveiro

The aim of this master thesis was the elaboration and development of a marketing plan for the tours company, Sentir Aveiro. Its main objectives were increase the company’s sales and its brand awareness. Besides these, increase the number of international partnerships and online comments and reviews...

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Bibliographic Details
Main Author: Graça, Ana Margarida Costa Barroca da (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10071/15690
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15690