Lisbon brand image perception: the perspective of tourists

Artigo baseado na apresentação para o ICIEMC - International Conference on Innovation And Entrepreneurship in Marketing and Consumer Behavior: Projecting the Future, the Future Is Now! Realizado, online, na Universidade Aveiro, 12-13 novembro de 2020

Bibliographic Details
Main Author: Miranda, Sandra (author)
Other Authors: Dias, Dúnia (author)
Format: conferenceObject
Language:eng
Published: 2020
Subjects:
Destination marketing
Place branding
Place brands
Destination image
Lisbon
Online Access:http://hdl.handle.net/10400.21/12377
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12377

Internet

http://hdl.handle.net/10400.21/12377

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