Determinantes de vendas em E-commerce: estudo de perspectiva de marketeers sobre as estratégias de SEM, SEO, SEA e brand awareness

Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Santarelli, Bruna Lívia (author)
Format: masterThesis
Language:por
Published: 2022
Subjects:
Comércio electrónico
Crescimento digital
Marketing Digital de Performance
Motor de pesquisa de Marketing
Optimização de motor de busca
Motor de busca publicitário
Reconhecimento de marca
E-commerce
Digital Growth
Search Engine Marketing
Search Engine Optimization
Search Engine Advertising
Brand Awareness
SDG 8 - Trabalho decente e crescimento economico
SDG 9 - Inovação infraestrutura
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Online Access:http://hdl.handle.net/10362/140488
Country:Portugal
Oai:oai:run.unl.pt:10362/140488

Internet

http://hdl.handle.net/10362/140488

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