The influence of green marketing on the Worten customer

Continued shortage and overuse of natural resources have brought catastrophic environmental consequences that have led to ecosystem degradation, species extinction and, climate change. As a result, environmental concern is continuously increasing, which is highly visible in the new priorities, trend...

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Bibliographic Details
Main Author: Vinha, Maria Beatriz Faria de Nogueira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10071/21849
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/21849