How does financial literacy affect investment decisions and customer profitability? The case of ActivoBank’s clients

In a time of economic uncertainty, financial literacy appears as an essential tool for an individual’s financial well-being, namely through effective investment decisions. These financial decisions also affect the demand for financial products offered by financial intermediaries, such as ActivoBank....

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Detalhes bibliográficos
Autor principal: Guerra, Sofia Maria de Alcântara Sá (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Financial literacy
Financial knowledge
Financial behaviours
Financial attitudes
Regression analysis
Investment decisions
Clients’ profitability
Financial institutions
Portugal
Literacia financeira
Conhecimentos financeiros
Comportamentos financeiros
Atitudes financeiras
Análise de regressão
Decisões de investimento
Rentabilidade dos clientes
Instituições financeiras
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/38957
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38957

Texto Completo

http://hdl.handle.net/10400.14/38957

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