Consumers response to different certifications in social enterprises : the mediating role of brand credibility

The objective of this dissertation is to understand the impact of certification type (awarded certification - symbolic certification) on consumer response, namely perceived trustworthiness and perceived expertise, taking into consideration the mediating role of brand credibility. An online survey co...

ver descrição completa

Detalhes bibliográficos
Autor principal: Paiva, Catarina Santos (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Social enterprises
Certifications
Brand credibility
Consumer perception
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/34987
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/34987

Texto Completo

http://hdl.handle.net/10400.14/34987

Registos relacionados