Consumers response to different certifications in social enterprises : the mediating role of brand credibility

The objective of this dissertation is to understand the impact of certification type (awarded certification - symbolic certification) on consumer response, namely perceived trustworthiness and perceived expertise, taking into consideration the mediating role of brand credibility. An online survey co...

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Bibliographic Details
Main Author: Paiva, Catarina Santos (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Social enterprises
Certifications
Brand credibility
Consumer perception
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/34987
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/34987

Internet

http://hdl.handle.net/10400.14/34987

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