Business Networks and entry modes : the case of Entry in Poland
This Masters Final Assignment has the following purposes: (1) to review the assumptions of business network theory and entry modes, (2) to examine how these concepts can interfere in an industrial inter-firm relationship, and (3) to illustrate such insights with a case documented during an internshi...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10400.14/21673 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21673 |
| Resumo: | This Masters Final Assignment has the following purposes: (1) to review the assumptions of business network theory and entry modes, (2) to examine how these concepts can interfere in an industrial inter-firm relationship, and (3) to illustrate such insights with a case documented during an internship in KG International. This study attempts to explain why some firms, even after a failure in the process to enter a foreign country, do not give up or replace that target country with another. |
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