The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goods
Our lives are filled with music, it follows our days, stays in our minds, brings memories, and has the capacity of changing our feelings and emotions. Music has the power of being an extraordinary tool, if used wisely and operating its full capacities. Hence, the emotions and actions that music orig...
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10071/24720 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24720 |