Why storytelling is the future of branding
This thesis will show how storytelling is important to brands in the current days when so many companies sell similar products. This statement will be proven by an intensive research which will consist in the quoting of a lot of authors that studied the storytelling concept. It will also be presente...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10071/13736 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13736 |