APA (7th ed.) Citation

Serras, S. A. L. (2021). Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach.

Chicago Style (17th ed.) Citation

Serras, Sara Alexandra Lopes. Exploiting the Impact of User-generated Content on Brand Coolness and Consumer Brand Engagement: A Text-mining Approach. 2021.

MLA (8th ed.) Citation

Serras, Sara Alexandra Lopes. Exploiting the Impact of User-generated Content on Brand Coolness and Consumer Brand Engagement: A Text-mining Approach. 2021.

Warning: These citations may not always be 100% accurate.