The impact of event sponsorship on children’s brand image and purchase intentions: the mediator effects of product involvement and brand familiarity

Field lab in marketing: Children consumer behaviour

Detalhes bibliográficos
Autor principal: Simões, Isabel Pereira Vieira (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Events
Sponsorship
Children
Product involvement
Brand familiarity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/17573
País:Portugal
Oai:oai:run.unl.pt:10362/17573
Descrição
Resumo:Field lab in marketing: Children consumer behaviour

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