Market orientation and hotel industry: developing a measurement model

This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generat...

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Detalhes bibliográficos
Autor principal: Sampaio, Carlos (author)
Outros Autores: Hernández-Mogollón, José Manuel (author), Rodrigues, Ricardo Gouveia (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10400.11/6283
País:Portugal
Oai:oai:repositorio.ipcb.pt:10400.11/6283