Market orientation and hotel industry: developing a measurement model
This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generat...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.11/6283 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipcb.pt:10400.11/6283 |