Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five dimensions: B...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1822/62743 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/62743 |