Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption

Non-alcoholic beer (NAB) may be a healthier alternative to wine and beer consumption, however has little appeal to consumers. Conceptualisations, i.e. functional and emotional associations that consumers have with foods/beverages, were explored to understand how NAB consumption is perceived, and com...

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Bibliographic Details
Main Author: Silva, Ana Patricia (author)
Other Authors: Jager, Gerry (author), Bommel, Roelien van (author), Zyl, Hannelize van (author), Voss, Hans-Peter (author), Hogg, Tim (author), Pintado, M. E. (author), Graaf, Cees de (author)
Format: article
Language:eng
Published: 2017
Subjects:
Conceptualisations
Emotions
Beverage choice
Drinking behaviour
Qualitative research
Cross-cultural
Beer
Wine
Non-alcoholic beer
Online Access:http://hdl.handle.net/10400.14/23109
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/23109

Internet

http://hdl.handle.net/10400.14/23109

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