Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution
This thesis introduce a new innovation methodology called IDEAS(R)EVOLUTION that was developed according to an on-going experimental research project started in 2007. This new approach to innovation has initial based on Design thinking for innovation theory and practice. The concept of design thinki...
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| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10174/19162 |
| País: | Portugal |
| Oai: | oai:dspace.uevora.pt:10174/19162 |