Emphasizing the losses or the gains: comparing situational and individual moderators of framed messages to promote fruit and vegetable intake
Health messages are a commonly used way to promote changes in dietary habits but their efficacy could be enhanced by strategies such as the way in which the presented arguments are framed. This study aimed to test the effectiveness of framed messages (gain vs. loss) on behavioural intention and frui...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/12840 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12840 |