How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?

As an intern at L’Oréal Paris (Makeup) in Portugal, I developed this work project based on the main challenge that the brand is now facing: How can L’Oréal Paris (makeup) better engage the new millennial generation?”. Firstly it was conducted a primary and secondary research. Based on the research,...

Full description

Bibliographic Details
Main Author: Monteiro, Rita Costa Pinheiro Alves (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
L’Oréal Paris
Portugal
Millennials
Health & beauty
Makeup
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/28244
Country:Portugal
Oai:oai:run.unl.pt:10362/28244

Internet

http://hdl.handle.net/10362/28244

Similar Items