New customer journey with COVID-19 as a touchpoint - The Fnac Portugal’s case
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10362/142663 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/142663 |
| Summary: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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