Online co-creation communication and brand personality - through social network analysis (SNA)

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Marques, Carolina da Costa Branco Reis (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Twitter
Co-Creation
Brand Personality
Brand Ambassadors
Social Network Analysis
Sentiment Analysis
Online Access:http://hdl.handle.net/10362/109746
Country:Portugal
Oai:oai:run.unl.pt:10362/109746

Internet

http://hdl.handle.net/10362/109746

Similar Items