People: the most important marketing asset of territories
Marketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a ti...
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| Format: | article |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10198/22097 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/22097 |