Employer brand building from the inside-out: how employer values contribute to employee engagement
Employer Branding is a concept that is gaining importance within the Human Resources field mainly due to its potential for retaining and attracting talent to boost organisations capabilities and competitiveness. According to the brand management literature, building a brand must start from within, a...
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| Format: | article |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.22/12011 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/12011 |