Campaign Effects in a Changing Environment: The 2006 Italian Legislative Elections

Studies on elections and voting behavior have generally shown that campaigns display only a minimal effect, while predispositions are found to play a fundamental role in influencing voters' preferences. This paper aims to re-evaluate these findings by analyzing campaign effects through a panel...

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Detalhes bibliográficos
Autor principal: Lisi, Marco (author)
Formato: article
Idioma:eng
Publicado em: 2015
Assuntos:
Texto completo:http://hdl.handle.net/10451/20661
País:Portugal
Oai:oai:repositorio.ul.pt:10451/20661
Descrição
Resumo:Studies on elections and voting behavior have generally shown that campaigns display only a minimal effect, while predispositions are found to play a fundamental role in influencing voters' preferences. This paper aims to re-evaluate these findings by analyzing campaign effects through a panel survey conducted during the 2006 Italian elections. This case study is particularly interesting due to the changes in the political and media environment that occurred after the mid-1990s. The results substantially confirm that campaign-related variables have a weak impact on voting choice, although they had important effects in terms of voters' participation and floating voters' orientations.