How to increase engagement on social media using the honeycomb model: a case study in a Portuguese HR company
Purpose – The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model fo...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/30012 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/30012 |