Extensão da marca Nutella: lançamento do snack Nutella & Go
This project has as its main goal the development of a Marketing Plan at a strategic and operational level in order to support the launch of a brand extension of one of the well-known love brands in Portugal - Nutella, through a new snack. The product will be launched in the Portuguese market on Feb...
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| Format: | masterThesis |
| Language: | por |
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2020
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| Online Access: | http://hdl.handle.net/10071/19873 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19873 |