BP Portugal and Pingo Doce : how can the strategic alliance between BP and Pingo Doce continue to create value?

This dissertation aims to identify what actions could be developed by companies which are operating in mass retail markets, where consumers value more the price instead of product/service differentiation. The fierce competition in grocery and fuel retail motivated the Portuguese retailers to develop...

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Bibliographic Details
Main Author: Cerveira, Cláudia Maia da Cunha (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Strategic alliances
Loyalty programs
Grocery retail
Fuel retail
Alianças estratégicas
Programa de fidelização
Retalho de combustível
Retalho alimentar
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/21436
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/21436

Internet

http://hdl.handle.net/10400.14/21436

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