Online strategies for offline business the case of Millennials and shopping centrs (Sonae Sierra)

The project, conducted within a direct research internship at Sonae Sierra, aims to propose innovative digital approaches for Shopping Centres (SC) to deal successfully with millennial consumer behavior concerning digital devices and online content in relation to shopping. An online survey followed...

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Bibliographic Details
Main Author: Kotzaeroglou, Aliki (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Millennial marketing
Shopping centre
Digital strategies
Content marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/17336
Country:Portugal
Oai:oai:run.unl.pt:10362/17336

Internet

http://hdl.handle.net/10362/17336

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