Fans club brand relationship: Football passion
Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind...
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| Format: | article |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/11328/3747 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/3747 |