The impact of sport turism in destination loyalty: the Estoril Coast (Portugal) promotion of recurrent major sporting events
Tourism destination marketing is today of highly importance in the tourism industry as there is an increasing competition between destinations. The main objective is to develop the best strategies that explore the tourism potential of each destination. This dissertation explores the impact of sport...
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| Format: | masterThesis |
| Language: | eng |
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2008
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| Online Access: | http://hdl.handle.net/10071/687 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/687 |