Ach Brito : conquering France with confidence

After weathering an instable phase for more than three decades, owing to a combination of internal limitations and exogenous variables in the country’s scenario, Ach Brito was able to recover significantly as a result of uncommon adopted measures by the management team. Founded in 1918, the soaps an...

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Bibliographic Details
Main Author: Sousa, Adriana Isabel Carneiro Morais de (author)
Format: masterThesis
Language:eng
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10400.14/17807
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/17807