How to reach a fair share for the Pestana hotel group in the French and Spanish leisure markets: pricing strategy

This paper takes a theoretical approach on how to effectively develop a pricing strategy for a good or service. Furthermore, the work includes a more practical approach in which it is proposed a pricing strategy to PHG, in specific for the Pousadas and the Pestana Collection. Pestana Hotel Group(PHG...

ver descrição completa

Detalhes bibliográficos
Autor principal: Silva, Sofia Miranda Rosa Delgado da (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Marketing
Integrated marketing communications
B2c marketing
Services marketing
Pricing
Pestana hotel group
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/138692
País:Portugal
Oai:oai:run.unl.pt:10362/138692

Texto Completo

http://hdl.handle.net/10362/138692

Registos relacionados