Politicians self-representation on instagram: the professional and the humanized candidate during 2019 spanish elections
Abstract Instagram has become an important tool to contact the audiences both in commercial and political communication. Of special interest is the use of this social network by politicians, who can use the image to portray a humanized version of themselves: it is not the candidate but the person wh...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542021000100109 |
| Country: | Portugal |
| Oai: | oai:scielo:S1646-59542021000100109 |