The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Drawing on service encounters and experiential marketing theories, this study examined the relationship between geriatric service, memorable experience, emotional intelligence, and senior customers' attitudinal and behavioural responses. The research was conducted at geriatric hotels in Portuga...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/2429 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/2429 |