Celebrity in the mirror: the role of celebrity endorseremnt in men’s grooming communication
Presently, more than ever, men’s grooming is seen as a broad category. The problem comes when the previous research about male consumer behavior have neglected some aspects in this subject. The purpose of this dissertation is to examine the role of celebrity endorsement in men’s grooming communicati...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10071/11472 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11472 |