Paixão, J. A. P. (2021). Experiential marketing: Bridging the gap between value creation to customers and value capture by firms.
Chicago Style (17th ed.) CitationPaixão, João António Pereira. Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms. 2021.
MLA (8th ed.) CitationPaixão, João António Pereira. Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms. 2021.
Warning: These citations may not always be 100% accurate.