Paixão, J. A. P. (2021). Experiential marketing: Bridging the gap between value creation to customers and value capture by firms.
Citação norma ChicagoPaixão, João António Pereira. Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms. 2021.
Citação norma MLAPaixão, João António Pereira. Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms. 2021.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.