Adapting to the new sporting goods market era: sportswear company pushing the boundaries of consumer relationship
This report is the first part of a two parts report which provides a thorough analysis of Adidas AG’s business and financial performance with the main objective to determine the firm ́s target price and issue a buy/sell/hold recommendation to investors. This paper will follow a comprehensive approac...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/144720 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/144720 |