Adapting to the new sporting goods market era: sportswear company pushing the boundaries of consumer relationship

This report is the first part of a two parts report which provides a thorough analysis of Adidas AG’s business and financial performance with the main objective to determine the firm ́s target price and issue a buy/sell/hold recommendation to investors. This paper will follow a comprehensive approac...

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Bibliographic Details
Main Author: Matos, Filipe Franco Abreu (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Athleisure
Sportswear
Dtc
Adidas ag
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/144720
Country:Portugal
Oai:oai:run.unl.pt:10362/144720

Internet

http://hdl.handle.net/10362/144720

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