Product placement within national soap operas
The aim of this study is to evaluate the current status of product placement within fictional programs in Portugal, especially in soap operas, and to fully understand the commercial and social scope of this phenomenon. In order to carry out this study we selected the soap operas with largest audienc...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.21/12787 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/12787 |