International market selection applied to a foreign direct investment of a SME
The work project “International Market Selection Applied to a Foreign Direct Investment of a SME” seeks to find a solution to the organizational challenge of Boyens Backservice GmbH, a German SME, to identify, evaluate and select most preferable markets for a foreign direct investment. The method fo...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/24133 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/24133 |
| Resumo: | The work project “International Market Selection Applied to a Foreign Direct Investment of a SME” seeks to find a solution to the organizational challenge of Boyens Backservice GmbH, a German SME, to identify, evaluate and select most preferable markets for a foreign direct investment. The method follows a three-step approach. First core markets are identified, which are then evaluated to the general FDI feasibility. This is concluded by an in-depth market analysis of the top two identified markets. The outcome yields the Czech market as the most preferable. |
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