Why do customer relationships come to an end?
The phenomenon of relationship ending has received, recently, an increased attention of marketing researchers, but is still in its initial stage. Marketing managers know that success depends not only on acquiring and maintaining customers, but also on reducing their defection rate. By knowing more a...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/3009 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/3009 |