Information Technology Adoption on Digital Marketing: A Literature Review
Data generation is currently expanding at an astonishing pace, and the function of marketing is becoming increasingly sophisticated and customized. Companies seek to understand their internal corporate environment and externalities and to exponentially enhance their marketing power. This study aims...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/20715 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/20715 |