Pricing strategy for Pestana Collection and Pestana CR7 in Madrid: group part A
The underlying project aims to achieve a pricing strategy of two Hotels of Pestana Group, from two different brands – Collection and CR7 – that will be placed in Madrid. Thus, this work project centres on an analysis of the Madrid market with a posterior analysis of the con-sumer profile of each bra...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/39380 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/39380 |