Pricing strategy for Pestana Collection and Pestana CR7 in Madrid: group part A

The underlying project aims to achieve a pricing strategy of two Hotels of Pestana Group, from two different brands – Collection and CR7 – that will be placed in Madrid. Thus, this work project centres on an analysis of the Madrid market with a posterior analysis of the con-sumer profile of each bra...

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Bibliographic Details
Main Author: Fonseca, Marta (author)
Other Authors: Bucho, Ana Filipa Teixeira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Competitive set
Pestana Collection
Pestana CR7
Pricing strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/39380
Country:Portugal
Oai:oai:run.unl.pt:10362/39380
Description
Summary:The underlying project aims to achieve a pricing strategy of two Hotels of Pestana Group, from two different brands – Collection and CR7 – that will be placed in Madrid. Thus, this work project centres on an analysis of the Madrid market with a posterior analysis of the con-sumer profile of each brand and respective competitors prices. Finally, for a successful inter-nationalization a pricing entry strategy is suggested and supported by a revenue model that each hotel unit is expected to face in the first year.

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