The importance of strategic analysis in investment appraisal
The investment of a company allows the creation of shareholder value, so an adequate analysis of all factors that may interfere with its viability is relevant. For the evaluation of a given project, financial criteria and non-financial criteria should be used. Here we highlight the importance of the...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/10198/22724 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/22724 |