How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
This research examines how consumers react to corporate social responsibility (CSR) and how the country of origin (COO) (domestic vs. foreign) affects the relation between CSR and consumers’ willingness to pay (WTP). With one exploratory study and two experimental studies, we sought to explore const...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/9289 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9289 |