| Summary: | The music industry includes a large number of players, segmented by the publishing, recording, distributing and live organizations. Traditionally driven by physical sales of record music, the music industry’s ecosystem has been disrupted by digital transformation these last years, thus transforming music business models and activities as well as relations among players. This dissertation addresses the transformation of the music industry. The value of music has evolved through innovation and is now offered as an immediate and interconnected service, supported by the progress of ICT. Since 2018, streaming represents the main source of record music revenues. That is why, understanding these evolutions and transformations is critical to correctly understand how music is marketed. As a result, seven propositions have been formulated as lines of investigation. The main purpose of this research is to understand the offer point of view. Complemented with quantitative analysis of market data and literature review, an in-depth qualitative research was conducted towards music professionals following an interview guide. From the analysis, it was possible to understand that, despite the adoption of the digital business model, there still are several limitations. Under the influence of external factors, and in particular the sanitary context of this year, the study suggests the influence and promising trend of technological innovation in the evolution of the music industry business model. The study also reveals the growing active participation of consumers, which contributes to the artistic success and the music market.
|
|---|